Official Launch of Ambuja Foundation and DDU-GKY in Sankrail, West Bengal in July 2018

Ambuja Foundation plays a key role in skilling the nation's youth, and in yet another collaborative partnership, has joined hands with the Ministry of Rural Development under the Deen Dayal Upadhyaya Grameen Kaushalya Yojana (DDU-GKY) scheme - committing to train 1125 youth in industry-specific courses in Sankrail, West Bengal, over the next three years.

DDU-GKY is a part of the National Rural Livelihood Mission (NRLM), tasked with the dual objectives of adding diversity to the incomes of rural poor families and cater to the career aspirations of rural youth. Its vision? To transform rural poor youth into an economically independent and globally relevant workforce!

It is also uniquely focused on rural youth between the ages of 15 and 35 years from poor families, which is in alignment with Ambuja Foundation's SEDI strategy and approach.

On 20th July 2018, Ambuja Foundation launched the project 'Empowering India - Powering the World' under DDU-GKY, with an inaugural ceremony organized in Sankrail, Howrah.

The event which was inaugurated by Shri Purnendu Basu, Minister for Technical Education and Training and Skill Development, Government of West Bengal, witnessed participation from over 250 people - including the Government, current partners, employers, community representatives, employees of Ambuja Cements Limited, Ambuja Foundation and SEDI students.

A Sankrail SEDI Student learns Mobile Phone Repair

Ambuja Foundation has been selected by the government to implement the project based on the quality of training, infrastructure, and processes - to date, Ambuja Foundation's Skill and Entrepreneurship Training Institutes have trained over 40,000 youth across 10 states, and in West Bengal alone, 5100 youth have been trained in a variety of trades.