By building people's institutions, Ambuja Foundation generates a multiplier effect - empowering men and women to run their own Federations or Farmer Producer Organisations and kickstarting a movement in the process.

By acting as a facilitator and guide, Ambuja Foundation helps groups of passionate people formalise a structure, training them to run it like a sustainable business, innovating along the way, generating new memberships and increasing impacts for members as a result.

Somnath Farmer Producer Organisation, Gujarat was kick-started in 2012, and its first initiative was the collective purchasing of quality cotton seeds, safe pesticides, and fertilisers in the form of micro-nutrients.

They opened four retail outlets in local villages, where agronomists volunteered their time to give advice to farmers. They then began supplying products to various companies and in 2018 they registered with India's Multi Commodity Exchange (MCX) online commodity trading platform to sell cotton bale - increasing profits direct for the farmer.

Ambuja Foundation's Farmer Producer Organisations are a perfect example of how Ambuja Foundation went from working with 2000 farmers in 2007 and, by harnessing the power of the multiplier effect today, works with over 2 lakh farmers in 2019-20.