Ambuja Foundation, known for its various efficient water management programs, today announced its partnership with IndusInd Bank to launch the integrated Water Resource Management Program (IWRMP) in the Mahad area of Raigad district in Maharashtra. The collaborative initiative aims to confront and address the various challenges concerning water and agriculture that prevail in nine different villages of the Gandhari Catchments Cluster in the region.

The newly launched program aims to create awareness among the villagers around water conservation practices through the implementation of comprehensive measures such as soil water conservation, rainwater harvesting, and groundwater recharge. The IWRMP project focuses on achieving sustainable water access by deploying innovative technological solutions, ensuring year-round clean drinking water in the project villages. These initiatives aim to extend the water retention period, reduce runoff, and subsequently increase income generation for villagers. Moreover, the project seeks to optimize agricultural practices.

Speaking on the project, Pearl Tiwari, CEO, Ambuja Foundation, said, "We believe in empowering communities by educating them on sustainable practices. Through our continued efforts and strategic partnerships, we hope to drive a meaningful change and create a long-term positive impact on the environment. The project not only focuses on promoting mindful use of water but also underscores the importance of preserving our soil and adopting efficient water conservation techniques like rainwater harvesting. Together, we hope to bring about an environmentally conscious shift in our society."

Elaborating on the need for such a comprehensive project, Mr. Sumant Kathpalia, Managing Director & CEO, IndusInd Bank, said, "At IndusInd Bank, our commitment towards fostering positive change through CSR initiatives is unwavering. In this spirit, our collaboration with Ambuja Foundation holds the promise of improving the socio-economic fabric of communities. By championing efficient water usage, we aim to transform mindsets, elevate farming practices, and enhance livelihoods. This partnership exemplifies our dedication to holistic community development, driven by a shared vision of progress and sustainability. Together with Ambuja Foundation, we look forward to cultivating a resilient community where the prudent use of water becomes a catalyst for enduring change and prosperity."

The inaugural ceremony was graced by the presence of the distinguished guests such as Mr. Akhlaque Khan, CSR Manager IndusInd Bank; Mr. Akash Surase, General Manager, Bharat Financial Inclusion Ltd; Ms. Seema Bendugade, Sarpanch Pachad; Mr. Jayesh Lamje, Sarpanch, Punade Nate; and Mr. Bharat Kadam, Agriculture Officer, Government of Maharashtra, Mr. Shailesh Lambe, Regional Head, Maharashtra, Ambuja Foundation; Mr. Rakesh Baraskar, Project Coordinator - Mahad, Ambuja Foundation.

As part of the program, an Innovative Village Resources Centre at Kinjloli BK Partekond was also launched. The centre will work as a knowledge hub fostering awareness about water and agriculture best practices and techniques among villagers. Under the IWRMP project, related construction works in Raigadwadi (Koliawhad), Punadewadi, Kondaran, Punade tarfe Nate villages will also take place, symbolizing a commitment to infrastructural development aligning with the broader objectives of the Integrated Water Resource Management Program.