Flour millers like Balveer Singh were educated by the Ambuja Foundation team on the dietary benefits of mixed flour and encouraged to not only promote it but also sell it at their mill.

This all started when Balveer began to notice a shift in grinding. Community members were coming to him for cornflour than wheat flour. Corn Flour (makki ka atta) was consumed mostly in the winters but customers were suddenly asking for it in the summers too. What was once a seasonal trend was now becoming a year-round change.

A few customers started purchasing their own maize flour from the market as they learnt that it helps manages blood sugar and blood pressure. Word spread and more people started shifting from wheat to maize. This was a lifestyle choice.

Balveer got to know about the benefits and began to store maize at his flour mill too. He said it feels good to know that its more nutritious and beneficial. For him, it’s not just about grinding flour, it is about knowing that something as simple as this can improve lives.

With demand came a broader shift as people began to ask more than just wheat. They wanted a variety, healthier alternatives and flour mixes tailored to their wellbeing. He feels proud that his mill was able to provide and be a part of a larger community change, one where people are becoming more aware of their health.

He gained new customers and started supplying not only maize flour but also millet blends and custom mixes. As people became more conscious, this mill also adapted and played a powerful role in nourishing that transformation.