ABOUT US GENERATING RURAL PROSPERITY

Established in 1993, Ambuja Foundation has had one ambitious goal - tackling rural poverty! We take families and communities on a transformational journey, from a life of poverty to one of prosperity. And whilst the problem is vast, we know we can make a big impact - thanks to the support of our partners. From humble beginnings we have evolved as an NGO in India and today conduct CSR Implementation for many corporate partners. By working together, rural India can thrive, once more. We work with:

COMMUNITIES

GOVERNMENTS

CORPORATES

DEVELOPMENTAL AGENCIES

PHILANTHROPISTS

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“Rural India needs us.
And the future of the country depends on it. Let’s join hands. Pool our respective strengths. And work together, to make rural India prosper.”

Narotam SekhsariaChairman, Ambuja Foundation

OUR VISION

Sustainable, prosperous communities, built on long-term partnerships.

OUR MISSION

We energise, involve and enable communities to realise their potential.

OUR VALUES

DIVERSITY

We include and involve people from a range of different genders, social and ethnic backgrounds and orientations.

TRUST

Trust is at our core, and we work hard to remain reliable and truthful whilst showcasing our ability to generate impact.

INTEGRITY

We have a strong moral compass and have imbibed honesty as a critical part of our culture.

TRANSPARENCY

Promote absolute transparency in everything we do. We communicate and form relationships with an emphasis on being direct and sharing of all our operations.

EQUITY & INCLUSIVITY

We believe in being fair, objective and impartial in everything we do. We are committed to mobilising people at the grassroots, ensuring equity and inclusion in community participation.

ZERO-TOLERANCE

We have a zero-tolerance policy for employees adopting unethical practices or violating our code of conduct.

HUMILITY

We are compassionate and driven by the knowledge that, the more we learn, the more we evolve.

COLLABORATION

We believe in the power of pooling resources and capitalizing on one another's strengths. By working with others, we can support one another, grow our network, and together, make rural India prosper.

GRIT

We are courageous, determined, innovative, experimental and lead in the face of every situation - harnessing enthusiasm and persistence in everything we do.

OUR MODEL

ENERGISE

  • Community Engagement
  • Rapport Building
  • Encouraging Participation
  • Listen to Traditional Wisdom
  • Needs Assessment

INVOLVE

  • Initiate Solutions
  • Demonstrations & Pilots
  • Develop People’s Institutions
  • Capacity Building & Peer Learning
  • Scaling Up

ENABLE

  • Impact Assessments
  • Strengthening Institutions
  • Sustaining Development

Our Journey

1993 | 1998

Presence

  • Setup base in Kodinar – 15 Villages

Programs

  • Initial focus on Water
  • Women were collectivized into Women Self Help Groups

Partnerships

  • Collaborated with Government and other development agencies

1999 | 2004

Presence

  • 692 villages of 11 locations

Programs

  • Water: RRWHS, Watershed Management, Salinity Mitigation: Check Dams & Other Structures, Canal Interlinking networks
  • Women: Women Self Help Groups
  • Health: Mobile Medical Vans established, Health Camps in villages
  • Agriculture: Collectivised farmers through Agro-livelihood program

2005 | 2009

Presence

  • Integrated Community Programs in all Ambuja Geographies

Programs

  • Water: Water Resource Management including de-silting & deepening of ponds
  • Agriculture: Integrated Crop Management, KVK Established, Non-Conventional Energy introduced
  • Skill: First three SEDIs initiated
  • Health: Sakhis born as healthcare volunteers
  • Women: 724 Women Self Help Groups formed with 9000 women members

Partnerships

  • Grew government partnerships

2010 | 2015

Presence

  • 952 villages of 21 locations

Programs

  • Water: Watershed Project in Himachal Pradesh in full implementation phase, 1100 hectares
  • Agriculture: First 2 FPOs registered, Better Cotton Implementation Partner and Elected member of the Global Council
  • Skill: 20 new SEDIs established
  • Women: 1st Federation as Apex Institution for SHGs
  • Research & Data Management monitoring system customized

Partnerships

  • 1st Public Private Partnership with Apollo Tyres

2016 | 2025

Presence

  • Expanded to 74 districts of 15 states of India

Programs

  • Water: Created 66.50mcm water storage capacity
  • Agriculture: Working with 2.75 lakh farmers
  • Skill: 1,25,000 rural youth trained
  • Health: Expanded NCD interventions in Cancer care and mental health
  • Education: Focus on Reading and Sports Promotion
  • Women: 19,000 Women in income generation activities

Partnerships

  • Over 100+ partners (corporates, government, development agencies, philanthropists)