India is home to the fourth-largest agricultural sector in the world and a crucial part of the country’s economy. As agranian labour, women’s participation has always been significant, with estimates ranging from 63% to 80%.
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About a year ago, Ambuja Foundation decided to stop using the word “housewife” and adopted “homemaker” instead. Because language matters. And in the arena of women empowerment, it matters more than we perhaps realise. A simple change of word can take us across a threshold toward a new future. A woman is not limited to a house and its boundaries. She’s the maker of a home, a mainstay of her family, and a person in her own right.
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A movement is underway across India, to empower women to become ‘lakhpati didis!’ Ambuja Foundation is playing its part – encouraging rural women to strive for a Rs. 1 lakh income and fostering micro enterprises along the way.
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An event organized by Ambuja Foundation and Apparel Made-Ups & Home Furnishing Sector Skill Council organized an event in August for the women of Virasat to foster continuous improvement and excellence in the workplace.
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A grassroots movement is underway in Punjab! Women from the districts of Bathinda, Kotbhai and Rajpura are honing their skills, reviving traditional handicrafts and becoming breadwinners in their families – all via the Virasat- E-Malwa collective. And one of the driving forces behind it, is Karamjeet Kaur.
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In India, women-led nano enterprises are quietly reshaping the business landscape. Despite facing challenges like limited resources and navigating a dynamic market, these ventures, primarily run from homes, are thriving, with the majority operating outside the traditional brick-and-mortar model. Efforts to promote self-employment among women, particularly through home-based businesses, have intensified, with government and private initiatives offering schemes for credit, training, and incubation programs tailored to women, leading to an increase in nano enterprises.
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Unpaid care and domestic work is highlighted by the United Nations as one of the many hindrances to women’s right and ability to access decent and productive work. Did you know that in India, women spend up to 352 minutes per day on unpaid domestic work – 577% more than men who spend approximately 52 minutes. This means that 3 out of every 4 Indian women are not working outside the home and many have aspirations to do so!
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Villagers of Arjuni live nestled on the fringes of the Barnawapara forest and are primarily Adivasi tribals – relying on the gifts of the forest for their livelihoods. Here, the primary source of income is found in weaving traditional bamboo products – baskets, brooms, fans and other household utility and decorative items.
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In rural India, where people are dependent on groundwater or weekly municipal water supply, getting fresh water every day is a major household chore, mostly shouldered by women. On an average, it takes about three hours to fetch water to meet the needs of a family of four - a rough estimate for when the water source is within a 2 to 5 km radius.
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Ambuja Foundation won the Indian Chamber of Commerce Social Impact Award 2023. The foundation has been awarded for its work in skills and women empowerment category in Sankrail, West Bengal and Bhatapara, Chattisgarh. The ICC Social Impact Awards is an initiative of the Indian Chamber of Commerce (ICC) in which the Chamber engages with Corporate entities, NGOs and implementing agencies to recognize them for exemplary work done in the field of social investment, CSR and sustainability on a PAN India basis.
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In a vast developing country like India with deeply entrenched gender divides, the words ‘water’ and ‘women’ are synonymous with one another. For it is on the shoulders of the women of the family, where the responsibility of collecting water, rests. And as water becomes more and more scarce, it is a heavy, and unfair burden to bear – particularly with its impacts exacerbated by the consequences of climate change. As water scarcity, heatwaves and droughts become more widespread, women and girls find themselves walking greater distances to fetch water.
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Ambuja Foundation, part of Adani Group has won FICCI CSR Award for the company in the women empowerment category. The award has been presented at the CSR Summit in the attendance of all highly esteemed representatives from the industry.
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