On the occasion of Rajasthan Diwas, Ambuja Foundation promoted Farmer Producer Organization in Marwar Mundwa, Green Desert Farmer Producer Company, launched their own brand of spices called ‘Marwari Hatadi’.

The inspiring stories of Ambuja Foundation’s beneficiaries have been captured in a stunning coffee table book format – highlighting their perseverance and ‘unstoppable’ drive in pursuing their livelihoods and passions.

Prahlad Ram and his wife, Parma Devi, have built a reputation for themselves across Rajasthan. It seems their jeera, which is being exported to the US, is being purchased in bulk by the Indian diaspora and rumor has it, even Vice-President Kamla Harris has tried it!

Never in her wildest dreams did housewife Renu Thakur imagine where cows would take her in life! From Nauni village in Darlaghat all the way to the offices of the Ministry of Finance, Agriculture and Animal Husbandry in the Himachal Pradesh State Government, Renu has been on a wild ride. Renu was one of the 30 founding members of the women only Amrit Dhara Dairy Milk Cooperative, which has grown from strength to strength - swelling to 300 members today.

Ravikiran Saini is a fourth generation farmer from Bhagwanpur, Uttarakhand. On the surface he may look like a simple farmer, but this man is passionate about organic farming – so passionate and experienced in fact that he moonlights as a regular guest lecturer at IIT Roorkee.

In the early 2000’s, farmers in the tribal belt on the border of Telengana - Chandrapur were at the mercy of local money lenders, who monopolised the cotton market – often refusing to pay market rates for crops and pushing the already marginal farmers further into poverty.

58% of India’s population depends on Agriculture as the primary source of livelihood. However, it contributes to only about 18% of the country’s GDP.

The future of farming hangs in the balance, where the average age of an Indian farmer was 50.1years, and only 1.2% of rural youth aspire to be farmers, according to the Annual Status of Education Report (2017) which surveyed 30,000 youth across the country.

In a stimulating conversation with Thrive, J.P. Tripathi – DGM and vertical head for Agriculture at Ambuja Foundation reveals the most significant risks to agricultural livelihoods in India and how Ambuja Foundation has been addressing these risks.

The Rupnagar Producer Company was recently adjudged the best performing FPO out of 103 FPOs in Punjab – making it the second time they have taken away this award.

The Ambuja Foundation supported Shivam Milk Producers Co-operative Society in Nalagarh was felicitated by the Honourable Chief Minister Ram Thakur for the best work done by a Farmer Producer Organization in the areas of aggregation and marketing during the Himachal Pradesh State Credit Seminar organized by NABARD.