“I was one of 7 children and growing up, there were many days where my parents couldn’t provide even one meal for us all. So at the age of 10, my father sent me to Baishnabnagar to work as a child labourer on a dairy farm.

When an NGO talks about its various programmes and models of intervention, they often paint the bigger picture of the tangible results, the work as it exists today, and the impacts being made on lives. Rarely do we get the back story – the story of the evolution of the programme and how it came to be in the first place …

Indian farmers face significant challenges in agriculture - fragmentation of land ownership, increased cost of cultivation, deteriorating soil health, uncertain market spaces. In addition to this, climate change is a major threat. It seems there is no end to the hurdles that the humble Indian farmer must jump over.

When it comes to key stakeholders in agriculture and rural development in India, there is no bigger player than NABARD who, with a 7, 50,000 crore balance sheet, are a primary investor in the revitalisation of rural India. It makes sense then, for Ambuja Foundation to work closely with them – after all, both organisations are working towards the same vision – rural prosperity!

India is the largest cotton producer in the world, with 5. 8 million farmers making a living from the crop, along with millions of people who work in the sector. But in the past the industry has had a bad name, labelled as one that ‘consumes too much and produces too little’ – too much water, too much pesticide, and low productivity per hectare.

On the occasion of Rajasthan Diwas, Ambuja Foundation promoted Farmer Producer Organization in Marwar Mundwa, Green Desert Farmer Producer Company, launched their own brand of spices called ‘Marwari Hatadi’.

Prahlad Ram and his wife, Parma Devi, have built a reputation for themselves across Rajasthan. It seems their jeera, which is being exported to the US, is being purchased in bulk by the Indian diaspora and rumor has it, even Vice-President Kamla Harris has tried it!

Ravikiran Saini is a fourth generation farmer from Bhagwanpur, Uttarakhand. On the surface he may look like a simple farmer, but this man is passionate about organic farming – so passionate and experienced in fact that he moonlights as a regular guest lecturer at IIT Roorkee.

In the early 2000’s, farmers in the tribal belt on the border of Telengana - Chandrapur were at the mercy of local money lenders, who monopolised the cotton market – often refusing to pay market rates for crops and pushing the already marginal farmers further into poverty.

58% of India’s population depends on Agriculture as the primary source of livelihood. However, it contributes to only about 18% of the country’s GDP.

The future of farming hangs in the balance, where the average age of an Indian farmer was 50.1years, and only 1.2% of rural youth aspire to be farmers, according to the Annual Status of Education Report (2017) which surveyed 30,000 youth across the country.

In a stimulating conversation with Thrive, J.P. Tripathi – DGM and vertical head for Agriculture at Ambuja Foundation reveals the most significant risks to agricultural livelihoods in India and how Ambuja Foundation has been addressing these risks.