In the heart of Chandrapur’s Rajura block lies Devada, a quiet farming village where cotton reigns supreme. With 264 of its 298 households cultivating over 2200 acres, agriculture is more than a livelihood—it’s a way of life. But it was defined by outdated practices, limited tools and little access to credit.

Truckers spend most of their lives on the road, but when it comes to healthcare, they’ve long been left at the margins. Today, they find themselves on a ‘highway to health’ thanks to an initiative by Ambuja Foundation in partnership with Pernod Ricard India Foundation.

Vidhya Devi Sargara has had an axe to grind her whole life. Married at 16, she was forced to abandon her education when her father said, “If your husband isn’t educated, why should you be?” Her dreams of finishing school and pursuing higher studies came to a grinding halt.

Karnail Singh, a 79-year-old farmer from Ratyour village, Solan, Himachal Pradesh, proves it’s never too late to learn and prosper!

In Banli village of Chandi gram panchayat, Himachal Pradesh, access to water was a daily struggle. For decades, women carried water from a traditional bouri—a small natural well that collects rainwater and is used for irrigation or drinking.

In 2012, Kukudsath village in Chandrapur, Maharashtra, was grappling with poor sanitation, irregular healthcare, and rising illness. Today, it stands as a model for rural transformation. The community’s achievement has been recognised with honours like the Smart Village Award, Santh Gadge Baba Gram Swacchata Puraskar and Mazi Vasundhra Abhiyan - Nagpur Division.

Once daily-wage labourers in stone mines and fields, Jashuben and Manubhai lived a life of hard labour and uncertainty. Their farm struggled with low productivity, poor groundwater, and dependence on monsoons.

When one thinks of Farakka in West Bengal, bordered close to Bangladesh, it’s often seen as a marginalised and backward region. But progressive, forward-thinking farmers like Ismail Sekh are rewriting that narrative.

"When women are empowered, society benefits in every way." – Mahatma Gandhi

For SKF India, Corporate Social Responsibility is no longer about ticking the boxes. It’s about transformation of communities, of ecosystems, and of the way CSR itself is approached.

Ambuja Foundation along with Pernod Ricard India Foundation organized a Cervical Cancer Training Program as part of the Sajag project in Derabassi, Punjab for community and frontline healthcare workers.

Ambuja Foundation, in collaboration with Yes Foundation, has launched a two-year skilling initiative (FY 2024 - 2026) to provide meaningful livelihood opportunities for underserved communities across six states—Rajasthan, Himachal Pradesh, Gujarat, Madhya Pradesh, Maharashtra, and West Bengal.